Why Drug Names No Longer Matter in Arizona’s Street Supply

Counterfeit pills and synthetic drugs are flooding the streets, making it nearly impossible to know what’s really in your hands. From fake oxycodone and Adderall to deadly fentanyl-laced cocaine, these substances are made to look authentic but contribute to high rates of overdose deaths. 

In Arizona alone, synthetic opioids like fentanyl are now involved in more overdose deaths than any other drug, accounting for nearly 68% of all overdose fatalities in 2023 [1]. 

The U.S. Attorney’s Office press release highlights cases in which local distributors have been prosecuted for selling counterfeit pills indistinguishable from the real thing. Today, drug names are no longer a guarantee; they’re a gamble [2]. 

Read on to learn more about the illicit drug trade in Arizona and how communities are addressing the crisis.  

The Rise of Generic Street Drugs in Arizona 

In recent years, Arizona’s illicit drug market has shifted away from recognizable “brand‑name” pills like OxyContin or Xanax to unbranded, generic street substances that are often far more dangerous. 

Between late 2023 and early 2024, Arizona State Troopers seized more than 1,500 pounds of fentanyl, roughly 7 million counterfeit pills not tied to legitimate manufacturers. And in a single Phoenix investigation, law enforcement confiscated 2 million fentanyl pills alongside other illicit drugs [3]. 

For instance, fentanyl powder is increasingly supplementing or replacing what were once counterfeit “blues” or M30 pills designed to mimic oxycodone. 

Why Traditional Drug Names Are Losing Meaning 

Dealers and users increasingly rely on slang, pill markings, or color-coded packaging rather than chemical identity. A pill labeled as a familiar prescription drug, such as Oxy or Xanax, may contain fentanyl, methamphetamine, or other dangerous adulterants, making old naming conventions misleading and potentially deadly. 

Some of the most common illicit drugs currently flooding the illicit drug market include:

Impact on Public Health and Safety 

Although nationwide overdose death rates have decreased, Arizona continues to see a very high overdose burden, with synthetic opioids at the center. In 2024, Arizona recorded over 2,500 overdose deaths, about 15% higher than the US average.​ Fentanyl and other synthetic opioids were involved in 68% of these deaths [4].​ 

These are particularly high in counties in the state’s south and southwest regions near the border with Mexico and New Mexico, such as Maricopa, Pima, Mohave, and Graham counties.  

Emergency departments and EMS also face heavy burdens from repeated non‑fatal opioid overdoses, with fentanyl involved in the majority of events, driving resource use such as Narcan and risk of burnout for first responders. 

Besides the obvious impact of overdose, communities experience several ripple effects from the illicit drug trade, including: 

• Increased risk of infectious diseases such as HIV and hepatitis 
• Public drug use (e.g, needles found in parks) 
• Exposure to trauma for families and kids in areas with visible drug activity 
• Increased rates of violence and trafficking, especially in areas with high rates of homeless encampments with little access to services 

How Communities Are Addressing The Crisis

Public health officials, law enforcement, community leaders, and state policymakers have already begun to take drastic efforts to reduce the state’s drug crisis and increase access to services. 

Communities and state agencies in Arizona are also actively expanding harm‑reduction efforts to prevent overdose deaths and reduce stigma around lifesaving tools such as Narcan.

Harm Reduction and Narcan Initiatives 

Statewide Narcan distribution campaigns have been launched by the Arizona Department of Health Services. The goal is to make naloxone, an opioid overdose reversal medication, widely available, and encourage its use across settings such as hospitals, treatment centers, and schools, and even distribute it on the street, such as in homeless encampments. 

Most emergency responders in Arizona now carry Narcan to quickly respond to overdose calls. The STOP‑IT Task Force has placed thousands of fentanyl‑overdose reversal kits in Arizona schools and developed training resources to increase preparedness on campuses statewide [1]. Some community organizations are also offering “Naloxone by Mail” options for those who can’t easily reach outreach sites.

Testing Kits and Strips 

Although some harm‑reduction advocates support drug‑checking tools such as fentanyl test strips, formal statewide programs distributing them are more limited in Arizona than Narcan distribution. 

However, public health messaging campaigns, such as the Arizona DPS “One Pill Can Kill” effort, inform the public about the dangers of fentanyl-laced pills. Local public health departments and nonprofits sometimes include drug‑checking information or distribute test strips during outreach events, though this varies by county [5].

Increasing Access to Behavioral Health Treatment 

Another ongoing priority is expanding access to treatment, especially in rural or underserved communities. Telehealth and virtual treatment programs are being used to bridge gaps in rural Arizona, helping connect patients to specialists and ongoing support services. 

Federal and state grants support the expansion of medication‑assisted treatment (MAT) and mobile units that bring services to remote regions without brick‑and‑mortar clinics.

Community Resources 

Many community responses also focus on basic needs and stability, such as addressing homelessness. Community organizations provide support services such as case management and basic resources such as free laundry, food assistance, skills programs, or job training alongside harm‑reduction education. 

While not always specifically “drug crisis” programs, these efforts help reduce barriers that contribute to substance use issues.

Law Enforcement and Border Control 

Alongside public health strategies, Arizona and other border states with routes of high drug trafficking have implemented law enforcement actions to reduce the supply of illicit drugs and support safety. 

The SAFE Task Force includes the Arizona National Guard, U.S. Customs and Border Protection, and local police to intercept fentanyl, methamphetamine, and other drugs entering the state through border points of entry [6].

Christian Rehab for Men: Addressing Arizona’s Drug Crisis 

AnchorPoint is a Christian rehab rooted in neuroscience and guided by the Neurofaith™ model, integrating faith and evidence-based therapies to treat trauma and addiction. We offer several levels of care to guide patients through their recovery journey from start to finish. 

We are committed to addressing the drug crisis in Arizona by helping men across the state access essential recovery resources, including detox referrals, inpatient care, and aftercare services such as ongoing therapy, peer support, and case management to help with housing, employment, and other social initiatives.  

We work with a variety of insurance plans and are committed to reducing financial barriers to care. Our admissions team can help verify your benefits and quickly connect you to life-saving treatment.

Sources 

[1] Arizona Department of Education. 2023. Stop-It Task Force. 

[2] US Attorney’s Office. District of Arizona. 2024. Supplier Sentenced for Selling Counterfeit M30 Pills. 

[3] Arizona Department of Public Safety. Arizona State Troopers Seize More Than 1,500 Pounds of Fentanyl in Six-Month Period. 

[4] Nabor, C. 2024. Arizona’s Ongoing Fight Against Fentanyl and Overdose Fatalities. Arizona Department of Health Services. 

[5] DEA. 2026. One Pill Can Kill. 

[6] Office of the Governor. 2024. Governor Katie Hobbs Announces Progress to Strengthen Border, Stop Dangerous Drugs, and Save Lives.